"Like a rare Edelweiss flower, IDILVICE was dreamed up in the Swiss mountains... but now it flourishes on the concrete of Manhattan."
IDILVICE Fashion is a clothing label based and manufactured in Manhattan, New York City, USA. Named after the designer Idil - a Swiss Native - and her not exactly traditional alpine collection. Although this rare 'Edelweiss' mountain flower was dreamed up in the Swiss mountains, it's flourishing on the concrete of Manhattan.
IDILVICE's inspirations are American pop culture, pop art, punk and rock n roll music (although she is also a big fan of Hip Hop, Jazz, New Wave, Pop, Disco, Classical, World- and Reggae music), which is of course apparent in her colorful printed fashion line designed for women of today.
Top quality materials and trims are used along with exclusively licensed silk screen prints as well as some original recycled rock band t-shirts. Some of the high end rock couture designs incorporate rare vintage trims, unique novelty weaves, hard to come by retro prints among many other types of fabrics in addition.
The Rock Icon Fashion concept idea came to IDILVICE early in her career, when she fitted XL men's t-shirts to her small female frame.
Today IDILVICE is a full on rock N roll collection, encompassing clothing items ranging from ravishing evening gowns, cool skirts, dresses, jackets, pants, tops and hoodies to all kinds of fun accessories and special One-Of-A-Kinds.
The Swiss press calls IDILVICE "The Most Important Discovery Since Color TV" and her fashion shows are regularly covered in the Swiss national evening news.
IDILVICE's clothes have been praised by the NY Times as "A Clothing Line That Makes A Fashion Audience Sit Up And Take Notice" and the Village Voice declared during Fashion Week: " Idil Vice - Best Name Of The Day".
In a recent The New Yorker article IDILVICE was listed as one of the few lines besides Oscar De La Renta and Anna Sui to still be produced locally in the U.S.A. Her collections are worn by high profile celebrities such as Gwen Stefani, Sarah Jessica Parker, Kelly Osbourne, Avril Lavigne and others.
IDILVICE was incorporated in the State of New York in the year 2001 and is planning to open another retail shop in New York City. Stay tuned! Her Blog
Swiss TV: Sourcing with IDILVICE in New York City's Garment District.
Malcolm McLaren & Idil Vice in NYC 2008
Shout-Outs!
Huge shout-out to CARL POSEY for his support and vision in photography! And all the other photographers who contributed: Chrigel Braun, Willie Spiller, Olivier Rohrbach, Giorgio Balmelli, Zoe Tempest, Steven Meisel, Andre Haefliger, etc. Major support from: Lurker Grand, my parents, Emily Anderson, Kaufleuten, Kelly Hill @ Elvis Presley, Mary Gelhar, Michael Economy, Allan & Suzi, Tokio 7, Rock Battaglia, Gwendolyn Rich, Daniel Spizzi, Angela Osterwalder, Dominique Zannol, Anne & GMD Three, Sabudh Nath, Ji Fei, David, Mohammed, Melanie, Jimmy, etc. Logo design by www.tripplered.com